Vice Cream

We revitalized ViceCream’s brand identity with a comprehensive visual upgrade, preserving its authentic essence while aligning it with a more contemporary aesthetic. The new logo suite, consisting of 11 adaptable variations, was designed for both print and digital applications, ensuring consistency across packaging, signage, and promotional materials. At the heart of the visual system is a bold, flowing script paired with a vibrant ice cream cone illustration, capturing the brand’s artisanal craftsmanship and playful energy. Additional variations, including a minimalist text-based logo, a heritage-inspired version with “Est. 2016,” and a badge-style emblem, offer flexibility and impact across diverse brand touchpoints. By refining ViceCream’s visual identity, we seamlessly blended tradition with modernity, reinforcing its fresh, joyful, and premium positioning in the market. What started as a street food concept has evolved into a recognizable name in artisanal ice cream, distinguished by innovation, quality, and unforgettable flavors.