Through the first version of the logo we wanted to encapsulate the vibrations of the sea, the memories that are nowhere to be found just by the seaside. The color palette was chosen specifically to indulge the audience even deeper in the feeling of being by the sea all the time through the vividness of the blue, pink, green, yellow and orange and the 6 different fonts, every letter meaning something else. The main concept was “Different but together.”
